Driving Engagement and Enthusiasm Through Innovative Learning Strategy
Project Background
Our life sciences client was expanding into a new product category and required transformation of their operational model and learning strategy to achieve success. This new framework needed to integrate an ecosystem that supported the complete end-to-end lifecycle of patient safety and regulatory reporting.
To accomplish this, the client needed to facilitate a mindset shift across the 500+ personnel throughout the affected teams, whose responsibilities would be broadened to encompass the new product and its related regulatory and safety obligations. Consequently, a significant amount of communication and training had to be executed.
Afiniti was contracted to develop a communications initiative that would leverage existing platforms to engage users in the upcoming transformation. The varied stakeholders had different communication and learning preferences, and the potentially technical, compliance-focused subject matter was not immediately applicable to all participants as the future state was still being developed. As a result, Afiniti recommended a hybrid learning approach to build awareness, engagement and knowledge across the organization, and to ultimately ensure the right personnel had the right capabilities at the right time.
Our Approach
- Conducted analysis to identify and evaluate the affected persona groups, their current knowledge and communication preferences across locations and functions.
- Developed an infotainment framework to deliver clear messaging, which audiences could access on-demand when applicable for their role.
- Worked collaboratively with the program lead, workstreams and subject matter experts to establish the framework and content with an overarching, distinctive theme.
- Created bite-sized episodes that aligned with milestone change interventions, building awareness, interest and understanding of the new product category and future state.
- Leveraged established platforms to creatively communicate content without overwhelming audiences, including a centralized hub with learning accessible through a single click.
- The initiative supported varying experience levels and communication styles, enabling users to self-navigate and choose how, when and how much they consume.
- Designed a learning strategy for the client recommending a hybrid learning approach to support their long-term deployment of the training.
The Impact We Achieved
Principal Safety Director and Business Lead“I am grateful for the creative way Afiniti made our work and effort shine through the sea of projects that are all vying for attention and share of mind.”
- The educational resources became synonymous with the new product category, generating enthusiasm and being used as a benchmark for other communications initiatives.
- This first-of-its-kind framework generated over 1,300 unique interactions and over 10,000 views on the messaging hub, with 90% being returning users.
- The leadership team fully endorsed and even participated in the messaging to further embed it across the audience.
- The messaging was a central component of an internal event booth that attracted 450 attendees and earned the award for ‘most attended booth’.
- Session duration is significantly higher than average for the client, demonstrating the engaging and entertaining nature of the initiative.
- Materials and themes were developed with sustainability and reusability in mind for continued use as the project evolves. Broader usage includes in a chatbot function and at global leadership events.
- The interactive experience encourages team members to systematically and proactively access the materials, which are aligned to the project lifecycle, learning strategy and the broader organizational 2030 vision.
This innovative learning strategy successfully transformed complex regulatory training into an engaging experience that drove measurable participation, established reusable frameworks for future initiatives. and positioned the organization to successfully navigate their product expansion with a skilled and informed workforce.
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