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Empowering Champions through Gamification in Change Management
Project Overview
Project Overview
Our global life sciences client aimed to secure strong adoption of the second phase of its SAP S/4HANA transformation across 26 countries. The initial phase had struggled due to limited engagement and a dispersed change network that left employees unsure about the purpose of the transformation and their responsibilities within it. This lack of clarity made it challenging to encourage the right behaviors and build alignment across the enterprise. The client set out to establish a network of change ambassadors who could help employees understand the broader objectives. These ambassadors brought a wide mix of skills and priorities, which created uneven communication and inconsistent levels of readiness.
Afiniti was engaged to develop a clear, compelling story that explained why SAP S/4HANA mattered and how the shift would influence individuals, teams, and the organization as a whole. To address the range of backgrounds, schedules, and expertise across the ambassador group, we created an interactive onboarding experience that used gamification in change management. This format enabled ambassadors to explore the transformation in a dynamic, memorable way; deepen their understanding; and build a sense of ownership in the program.
Our Solution
Our Solution
We designed an impactful rich picture that visualized the project story and connected it to the company’s vision and values, helping ambassadors form a meaningful connection to the transformation.
We created an interactive online onboarding game that turned learning into an enjoyable discovery process, giving ambassadors a clear view of the project, their role, and the benefits of the change.
We developed a progress tracking tool that visually guided ambassadors through each step of onboarding, strengthening accountability and supporting consistent engagement.
We produced voiceover and visual content that communicated the core purpose of the program, simplifying complex concepts so stakeholders could relate easily to the upcoming transition to SAP S/4HANA.
We crafted a step-by-step process map to support a mega-process in indirect procurement, giving employees a structured view of what would soon change.
We launched a dedicated SharePoint site to support one of the most affected mega-processes, equipping end users with resources, training materials, and clear FAQs so they could navigate the shift with confidence.
The Differences We Made
The Differences We Made
“I highly recommend Afiniti as your change partner – they are extremely knowledgeable, flexible, creative and highly collaborative! The best consulting firm I have ever partnered with.”
Director IT, Global Org Change Lead for SAP S/4HANA
Ambassadors gained confidence and the practical tools required to champion the change within their teams, helping shape positive outcomes across the business.
We brought the project narrative to life in a way that resonated with employees and clarified the full change journey.
We elevated the onboarding experience, making learning interactive and enjoyable, which drove strong engagement and increased ownership among ambassadors.
New visual tools made complex ideas and processes clear and approachable for employees at all levels, reducing barriers to adoption and supporting a smoother transition.
Our approach combined visual storytelling, gamification and targeted resources to energize engagement, shift mindsets and build ownership throughout the organization, encouraging employees to actively support the transformation.
This shared commitment, strengthened by gamification in change management, enabled a more seamless transition and positioned the company for successful adoption of SAP S/4HANA and sustained long-term performance.
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