Making Change Adoption Stick – Even Against All Odds!
Project Background
Our consumer healthcare client was encountering sluggish and limited change adoption rates for two critical platforms – one for reporting and another for price management. As a result, the client needed to accelerate rapid and comprehensive adoption across its pharmaceutical and medtech business units.
Despite an approved and validated enterprise change management strategy and proven solutions to boost adoption, there was still technical delay, genuine resistance around data validity and credibility, and operational overload – all of which compounded and further undermined adoption rates.
Our Methodology
- Afiniti has delivered a strong emphasis on agility, creative strategic partnering and close relationships with the business and SMEs to enable flexibility in approach execution, which has been critical in building trust with the client, and consequently in advancing adoption rates through resistance.
- We collaborated with the leadership team to implement and integrate nearly 20 reports so far (with approximately 20 more in development), across three business segments.
- Our initial methodology was developed from our Discovery phase of work. This helped to architect a robust enterprise change management strategy, validated with the project team and more than 32 stakeholders within the business.
- This approach centered on three phases of how the end-user would experience change: Communications, Learning and Reinforcement, with SMEs and our central hub serving as our connecting thread throughout, as well as our close and dynamic partnership with the team.
The Impact We Delivered
Program Delivery Lead“The value Afiniti bring on multiple fronts is clear. They have really set and driven the framework to our change management approach, which just wasn’t there before. I totally trust them.”
The value we’ve generated so far includes…
- Implementing 6+ Business Value Packages (15+ reports) to 800+ personnel.
- Building partnerships to accelerate change via 20+ SMEs.
- Developing a centralized Hub for all communication, materials and support.
- Highlighting the data issues the team are resolving, and we created a campaign championed by senior leaders to promote healthy data habits.
- As such, we have transformed mindsets to be more data and benefit-focused, evidenced through leadership messaging/acknowledgement and team feedback.
- Change adoption levels remain at 90% in Consumer Health, and are steadily increasing in Pharma and MedTech.
This change adoption initiative proved that even the most stubborn resistance can be overcome – delivering sustained 90% adoption rates against all odds while establishing resilient frameworks and partnerships that make lasting change stick across multiple business divisions.
Want to know more? Get in touch to speak to the team about your specific goals.
